Objective:
Design a coffee maker specifically for campers that addresses their unique environmental and lifestyle needs, bridging the gap in a market that currently overlooks this user group.
Context:
With over 40 million likely coffee-drinking campers in the U.S. alone, there is a clear opportunity to create a product that merges outdoor functionality with the daily ritual of coffee. Current coffee makers are often too bulky, power-dependent, or fragile for camping conditions.
Design Goals:
Prioritize portability, compact size, and lightweight design
Ensure multi-functionality to reduce the need for extra gear
Use durable, camp-ready materials
Keep the product affordable and easy to use in rugged environments
Enable off-grid brewing without reliance on electricity
Outcome:
A fuel-powered, modular coffee maker built for the trail—compact, tough, and versatile—designed to deliver a satisfying brew while meeting the practical demands of outdoor enthusiasts.
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